Website Redesign for Print Publication
Rock My Image approached Flightless to assist in the redesign of the Jacksonville Magazine website.
Jacksonville Magazine is a well read and respected entertainment magazine focusing on local celebrities, place to go and things to do. Unfortunately, the website was outdated, did not match the brand, and was becoming a roadblock to gaining more subscribers.
Rock My Image took the lead as Art Director while we took on the role of redesigning every aspect of the website to match the print brand and make it more user friendly. As the designer, the biggest challenge was creating spaces for web ads that did not become obtrusive, ugly, and overwhelming.
The actual building of the site was implemented by our developer.
Since the launch of the new site, visitor rates have been up over 50% building on the brand and improving user engagement.