Speedway Community Church needed a website to tell their story while giving off a wholesome version of the South Florida/Miami vibe. See More
The owner of Casual Creations asked us to develop a name and tag line, a visual identity, marketing materials, and a website. See More
We moved Adelie Design to Florida on July 4th, 2011, and changed its name to Flightless. In the meantime, we fell into the trap of many a company: we were so busy helping our clients (not to mention our new baby), we never updated our own website!
Well, here we are. Welcome to the new home of Flightless. Our website is a living, growing concept, so you’ll likely see more changes and improvements over the coming months. But better to release the site now than wait forever to hit the moving target called “perfect”.
Welcome, enjoy your stay, and let us know what you think.
Many businesses fall into a simple trap on their websites: they load up the front page with paragraphs and paragraphs of information important to the company. “What’s wrong with that?”, you might ask. Simply put: your visitors don’t care.
Your front page should focus on what’s most important to your site’s visitors, not what’s important to you. Get rid of the splash page of friendly, smiling stock photos. Get rid of the paragraphs of “About” text that no one will read past the first sentence (yes, your story is compelling; you can tell it to your customer in person after you’ve delivered a quality product/service).
Give your website a purpose. Give customers a reason to visit it, and help them find it immediately when they arrive.