Using Pinterest to Research a Target Audience

I have a friend that just became an officially licensed Crossfit affiliate. He launched a website and now we’re working to make it the best it can be. One of the things I always need to do is learn about the target audience and find out what they’re looking for, their visual interests, etc. All I know about the Crossfit audience is of the Crossfit practitioners that I’m friends with. I can make some educated guesses, but I really needed to learn about their visual interests. This is where Pinterest comes in. To learn about the Crossfit target audience I first found boards titled Crossfit. From there, I could look at other boards from the authors and see what kind of food they like, what kind of architecture they like, what their fashion preferences are, and much more. From there, I can find the common elements and develop design concepts.