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Brand Analysis

Every company has a brand whether they're making conscious decisions about it our not. Find out where your brand is with a Brand Analysis. Think of it as a grade for your brand. It takes about 5-10 minutes to answer the 17 questions, and you'll get your results immediately.

Get Your Brand Analysis Overview Score

First Name *

Last Name *

Your Email *

This email address will be used to maintain regular communication.

About Your Company

1. Business Name *

2. What does your business do?

3. Without using the words quality, affordable, reliable, or honest; describe your COMPANY using 3 words.

4. If your company was a piece of clothing, what kind would it be?

5. How long have you been in business? *

Still in the planning stages.

Less than a year

1-2 years

3-5 years

5-9 years

10-19 years

Over 20 years

6. What are the most common ways for your customers find and learn about your company? *

Advertising

Email

Events

Ratings & Reviews

Referral Marketing

Social Media

Store

Website

I don't know

Choose up to 3 ways.

7. What is most likely to influence your customer's buying decision? *

Awareness

Customer Service

Location

Loyalty

Pricing

Product

Promotions

I don't know

8. Which age group do your best customers come from? *

Under 18

18-35

35-50

50-65

65 or Above

Don't know or N/A

8a. What percentage of your customers come from the age group selected above? *

Under 15%

15-30%

30-45%

45-60%

60-75%

75% or Above

Don't know or N/A

9. What is the average household income of your best customers? *

Under $25,000/yr

$25,000-$50,000/yr

$50,000-$75,000/yr

$75,000-$100,000/yr

$100,000-$150,000/yr

$150,000/yr or Above

Don't know or N/A

9a. What percentage of your customers come from the income level selected above? *

Under 15%

15-30%

30-45%

45-60%

60-75%

75% or Above

Don't know or N/A

About Your Visual Design

10. Do you have an existing logo? *

Yes

No

10a. Do you have an EPS version of your logo? *

Yes

No

I don't know

Also known as .ai, Illustrator, or vector version

10b. Are you happy with your current logo? *

Very happy

Somewhat

Not really

Definitely not

11. Do you have a headshot? *

Yes

No

11a. Are you happy with your current headshot? *

Very happy

Somewhat

Not really

Definitely not

12. Do you have a website? *

Yes

No

12a. Your company website *

12b. Are you happy with your current website? *

Very happy

Somewhat

Not really

Definitely not

13. When is the last time you checked your online reputation? *

Online reviews, accuracy of contact information, snippet descriptions, etc.

About Your Marketing

14. Are you currently using social media to promote your business? *

Yes

No

14a. Do you plan to use social media to promote your business? *

Yes

No

14b. Check all the platforms you currently use. *

Facebook

Instagram

LinkedIn

Pinterest

Snapchat

Twitter

Other

15. If money was no object, what marketing tools would you like to improve? *

I'd like to update everything

Business Card

Digital advertising

Logo

Marketing Materials (flyers, rack cards, etc.)

Photography (headshots, products, location, etc.)

Print advertising

Social Media

Website

I'm happy with all my marketing tools.

16. Which marketing tool do you feel most needs improved? *

17. How much control do you have over design & marketing?

All/most

Some

None

If you are human, leave this field blank.

Sending

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