All About Branding Plans
What is a Branding Plan?
A Branding Plan is a roadmap, laying out the steps your business needs to take to build visibility, so you can gain credibility.
How do you develop a Branding Plan?
After completing a FREE Brand Analysis, we start with three (3) questions:
- What are you branding?
- How do you want to be perceived?
- Who's your audience?
We compare these answers to your Brand Analysis results. After taking into account brand equity, existing marketing materials, and budget we work with you to develop a game plan for consistent Visual Identity, Voice, and Actions.
Why do I need a Branding Plan?
Your business has a brand, whether you've defined it or not. A Branding Plan allows you to direct the perception of your brand and business. A business with a Branding Plan ensures consistency throughout Visual Identity, Voice, and Actions and points everyone toward the perception you want them to have.