Mary Kay gives their Independent Beauty Consultants a lot of leeway on how they represent themselves. This allows them to build credibility by displaying their creativity. Kat Roedell is one of those creative, motivated consultants. She decided to set herself apart from other consultants by creating her own personal brand. Ms. Roedell had already branded herself through her clothing, attitude, and packaging. She had attempted to brand her marketing material on her own but lacked the necessary skills. I was given a vision and created business cards and brochures that fit nicely into her existing brand. Handing out cards became fun as she started receiving comments on how beautiful they are.