This logo was the start of making dreams come true.

Mr. Granger is a designer, marketing assistant, and amateur baker with dream of opening his own bakery. We sat down and discussed his dream in length. We talked about where he wanted his shop, what he wanted to sell, what decor he envisioned, and what colors he liked.

From there, I synthesized his jumble of ideas and created a logo he wasn’t happy with. And that was okay. I went back to the drawing board and kept working. I tweaked it this way and that way. We evaluated 30 shades of blue and 10 shades of brown. It was a lot of work, but Mr. Granger has a good eye and his desire for perfection made me a better designer. And in the end, I developed a logo that thrilled him.