The founder of Green Cove CrossFit had a logo concept, but could not figure out how to execute it. When it was suggested he work with a professional, Flightless was able to fulfill his logo dreams.
Stephanie started this project by driving around the area, finding live oak trees to photograph. Using her digital sketch app, she reworked the design over and over again until she was able to simplify the tree enough to utilize it in the logo.