After real estate agent Tiffany Howard received a very disappointing, “free with purchase” logo, Flightless was able to start from scratch to create a logo to make her swoon. Starting with our Comprehensive Customer Survey, we were able to find out everything we needed to create a logo she could be proud of. From there, we jumped off to create a variety of marketing pieces.
Real estate agent, Tiffany Howard put forth the hard work to become a broker and struck out on her own. Unfortunately, she was so anxious to get to work, she ended up with her logo “thrown in” when she purchased her marketing materials. It looked more like a property management franchise than an extension of herself. She was disappointed with what she had but didn’t know where to turn and needed to move forward.
It was at this point she was referred to Flightless. After a brief conversation and a thorough survey, we had a good grasp of what Tiffany was really after. We synthesized all of the data and developed three different logo directions for her to choose from. Once Tiffany made her choice, we worked together to refine and perfect her new logo.
After creating a new logo, we then worked closely with Tiffany to create a variety of marketing materials, including a “Mini Mag” and a custom-designed, Mid-Century Modern style Christmas card.