Survey for Brand Analysis By Stephanie Brinley | February 17, 2021 | Comments Off on Survey for Brand Analysis Your Name * Your Email * Company Name * Describe your top three customers. Without using the words quality, affordable, reliable, or honest; describe your COMPANY using 3 words. If your company was a piece of clothing, what kind would it be and why? If your company was food, what kind would it be and why? What makes you different than other companies offering similar products or services? Without using the words quality, affordable, reliable, or honest; describe your APPROACH TO BUSINESS using 3 words. What’s the most impressive claim you can make for your product or service? Where would you like to retire, and why? Which word below describes you best. Sand Gravel Water Grass Mud Asphalt Carpet Ice Tile Why did you choose the above word? Customer Perception Choose the location between each pair of words that best describes how you would like your company to be perceived. Formal — Informal 1 2 3 4 5 6 7 8 9 10 1=formal : 10=informal Traditional — Innovative 1 2 3 4 5 6 7 8 9 10 1=traditional : 10=innovative Thrifty — Indulgent 1 2 3 4 5 6 7 8 9 10 1=thrifty : 10=indulgent Careful — Daring 1 2 3 4 5 6 7 8 9 10 1=careful : 10=daring Elegant — Whimsical 1 2 3 4 5 6 7 8 9 10 1=elegant : 10-whimsical Affordable — Expensive 1 2 3 4 5 6 7 8 9 10 1=affordable : 10=expensive Glamorous — Practical 1 2 3 4 5 6 7 8 9 10 1=glamorous : 10=practical Youthful — Dignified 1 2 3 4 5 6 7 8 9 10 1=youthful : 10=dignified Silly — Serious 1 2 3 4 5 6 7 8 9 10 1=silly : 10=serious Quaint — Elite 1 2 3 4 5 6 7 8 9 10 1=quaint : 10=elite Rigid — Flexible 1 2 3 4 5 6 7 8 9 10 1=rigid : 10=flexible Energetic — Reassuring 1 2 3 4 5 6 7 8 9 10 1=energetic : 10=reassuring One last thing. That other really important thing. If there was something else really important you wanted to tell us, please write it here. Δ
