Non-Profit Branding Plan By Stephanie Brinley | October 14, 2019 | Comments Off on Non-Profit Branding Plan Branding Plan Survey for Charitable Organizations Before creating a Branding Plan for your organizations, we need to have an understanding of your organizations and how you want it to be perceived. Your Name * Your Email * What do you call your organization? * What is your role at the organization? * What does your organization do? How long has your organization been around? Still in the planning stages Less than a year 1-2 years 3-5 years 5-9 years 10-19 years Over 20 years Describe your top three people you are reaching out to. What are the most common ways for these people to learn about your organization? Advertising Email Events Ratings & Reviews Word-of-Mouth Social Media Store Website I don't know Choose up to 3 ways. Why do you think donors and volunteers choose your organization over others? Affinity to the Cause Awareness Benefits Ease of Donating/Volunteering Fiscal Responsibility Location Loyalty I don't know Describe your organization in exactly 3 sentences. If your organization was a piece of clothing, what kind would it be and why? If your organization was food, what kind would it be and why? What makes your organization different from those offering similar products or services? List the top 3 qualities most important for organizations like yours. What’s the most impressive claim you can make for your product or service?